Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly.
One of the most clever marketing gimmicks that I’ve seen recently using custom printed promotional umbrellas was that used by a retailer in a little shore town well-known for its rainy days.
One of the most unique marketing gimmicks that I’ve noticed in recent times was one employed by a retailer in a little shore town renowned for its rainy days. The store owner had a raft of promotional umbrellas printed up with his store name on them. They’re colorful and bright ? white and red and green ? very definitely eye-catching. He keeps them in a bucket near the front of the store, just by the till, and sells them for just over his own cost to have them printed.