January 22nd, 2009
Discover The 2 Reasons Why People Purchase Any Product Or Service
When it comes to qualifying a prospect it’s important to understand the reasons why people do things, and ultimately, why they will or will not buy your product or service.
You see, people will buy your product or service to satisfy one of two main needs. Some times they will even buy to satisfy both needs.
These two needs are:
1. The need to avoid pain, or a loss
2. The need to gain pleasure.