Building Visibility with Promotional Umbrellas
One of the most clever marketing gimmicks that I’ve seen recently using custom printed promotional umbrellas was that used by a retailer in a little shore town well-known for its rainy days.
One of the most unique marketing gimmicks that I’ve noticed in recent times was one employed by a retailer in a little shore town renowned for its rainy days. The store owner had a raft of promotional umbrellas printed up with his store name on them. They’re colorful and bright ? white and red and green ? very definitely eye-catching. He keeps them in a bucket near the front of the store, just by the till, and sells them for just over his own cost to have them printed.
When the skies open up overhead, the streets turn into a sea of white, red and green brollies, all displaying his very distinctive market logo. It seems that just about everyone in town owns at least one market promotional umbrella ? and why not? He’s followed the rules of promotional marketing to the letter. He’s chosen an item that nearly everyone needs. He’s made them distinctive and eye-catching. He’s put them where they’re needed most ? right at the door to his store. And he sells them for a good price. He’s even been known to lend them out for customers leaving his store who’ve left their own in the car. He’s not looking to profit from their sale ? his original intent was honestly to offer something to his customers that they need.
What he’s gained from his generosity is the kind of publicity that you can’t pay to get. His store is known to everyone who comes through the village, and his customers are fiercely loyal. Carrying one of his promotional umbrellas marks his customers as ?one of us’, one of those folks who got caught out in the rain without cover and took shelter in his market. One of those who belong to the village. The market promotional printed umbrellas have become more than a handy thing to have ? they’re identified with his store and with his customers, largely because he chose his promotional items well and delivered them effectively.
When you’re choosing marketing items to increase the visibility of your company, it helps to keep in mind the market owner and his promotional umbrellas.
How can you apply the promotional printed umbrellas principles to your own marketing efforts? Here are four steps to building visibility with promotional products for your business, whatever it might be.
For further information on promotional items , advertising business gifts and promotional products check out the leading online promotional gift
About the author
Gareth Parkin is the co-founder of Ideasbynet, the UK’s leading online promotional umbrellas and custom printed promotional umbrellas and promotional gifts company based in the north of England.
Tags: generosity, marketing gimmicks, original intent, printed umbrellas, promotional items, promotional marketing, promotional umbrellas, publicity, raft, rain, rainy days, store owner, umbrella, unique marketing