Search Engine Optimization Services Specialist Discusses Press Releases In Seo Part 8
These don’t work. It is a lie. If anybody does find an SEO automated program that works please send it to the author of this article for examination. The author might use it if it works, but doubts that it will work because there are no quick fixes to effective and successful search engine optimization. Writing press releases is the place to start after you have validated your keywords.
Writing good effective press releases is one of the most important aspects of search engine optimization. Here is a list of tips to help you write effective successful press releases from a search engine optimization SEO standpoint. A press release, when properly written will often come to the top of a search engine relatively quickly. Here are a few guidelines to follow when approaching this often overlooked, but highly effective means of getting your website noticed.
1. The first lines of your press releases shall include: “FOR IMMEDIATE RELEASE” (or FOR RELEASE December 25, 2002) and “For more information, contact:” followed by your contact information.
2. Craft a compelling headline. The headline makes your release stand out. Keep it short, active, and descriptive. If you don’t know how, read a number of compelling headlines till you get some idea.
3. Hook reader with the first paragraph. A first paragraph shall summarize the five W’s: who, what, where, when and why. In fact, most readers will give up if you have not “hooked” them in the first few lines.
4. Put the most important information at the beginning. This is a tried and true rule of journalism. Never hide golden points to the end.
5. Don’t sell but answer questions! Making over-inflated statements is helpless to your business. Write a release that answers questions about your business, rather than piling flowery adjectives without saying why.
6. Don’t say it, show it. Avoid saying something is “unique” or “the best”. Instead, show how people will benefit - i.e. save time, save money, make their life easier, etc.
7. A ‘non- biased’ source like university professor or software reviewer is very helpful.
8. Provide all possible contact information including mail address, telephone, fax, e-mail and web site (especially for online business).
9. Proofread & Proofread! Do remember to proofread your press release for typographical errors before you send them out.
10. End your press release with “Tags: just put good information and approach this area as if, the process becomes simple.
Clyde Thorburn